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Ready to bring your ideas to life? I'd love to discuss your next project.
A complete brand and marketing website built from scratch using Claude Code as the primary tool. Brief, brand system, design system, copy, custom imagery, and deployment in a single project.
Ascent is an imaginary AI growth agency I built as a demonstration project. The goal was to document my full AI-native workflow in public: naming, branding, design system, build, and deployment using Claude Code as the primary tool throughout.
The project is also a test of my own discipline. Most AI-built sites look the same because people skip the strategy and design layers and go straight to code. I wanted to prove that brief-first, brand-first, design-system-first produces something that actually looks like a considered piece of work.
The full process behind this build is documented in Zero to Live: How to Build a Website With AI That Doesn't Look Like Slop. It covers every step with templates, prompts, and the Ascent examples filled in, so you can follow the same process for your own project.
Ready to bring your ideas to life? I'd love to discuss your next project.
Product Designer for 2.5 years on a B2C savings and rewards platform partnered with banks and enterprises.
