Kristi Kumrija

I am a Design Engineer with 5 years of experience in Product Design, shaped by a background in entrepreneurship and creative problem-solving. My work is focused on building products that solve real business problems, not just creating interfaces. I combine user research with technical execution to take ideas from rough concepts to validated, working products.

My perspective is built on diverse experiences across fintech, AdTech, startups, and media & publishing. From founding a startup to hosting a business podcast and designing for magazine, I've learned that a product is more than just a set of features—it's a vehicle for growth. I bring this entrepreneurial mindset to every project. I don't just look at the design requirements; I look at the business goals, the user needs, and the technical reality, ensuring that what we build is viable and valuable.

I specialize in bridging the gap between vision and execution. Whether leading user research, planning complex journeys, or building working prototypes to test assumptions, I focus on momentum. My goal is to help teams move faster and with more certainty, delivering products that work in the real world.