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I am a product designer based in London with more than 5 years of experience in user research, UX/UI, and design systems. I design, build, and ship working software instead of just handing off static screens. I integrate AI directly into my technical workflow to help turn rough concepts into simple, functional solutions that solve real business problems.
My perspective is built on diverse experiences across fintech, adtech, and ecommerce, shaped by an entrepreneurial mindset. I look at every project through the lens of user needs, business goals, and technical reality so we build the right thing. Ultimately, my goal is to help teams move faster, cut out the guesswork, and launch great, impactful products that work in the real world.
Kristi was an integral part of our team and had exceptional talent for building incredible user experiences. Kristi's work was always on time and he went above and beyond what was requested. Kristi took great direction and always provided immediate feedback on how we could improve each request. Kristi was also a leader within our development team, always led by example. He spoke up to share his creative expertise and always lent a helping hand to his teammates when needed. I was proud to have Kristi as a lead for our team and he continued to make us all better.

Co-Founder, Guac
Kristi made a profound impact on our application's design and usability. Before Kristi joined our team, our app's design was passable, but he transformed it by taking the time to really understand our users' mindset and addressing their pain points. His innovative approach and dedication led to a complete overhaul of our app, making it significantly more intuitive and user-friendly. Kristi's blend of skill, passion, and user-centric focus set him apart, and his contributions were invaluable in getting our app to market. I can only hope that I'll have more opportunities to work with Kristi throughout my career!

COO, Steps Digital Inc.
As the Head of Design at Ritech Solutions AG, I had the pleasure of collaborating closely with Kristi, a Product Designer whose contributions, particularly in the Fintech and AdTech sectors, were invaluable. Kristi's blend of creativity and practicality significantly elevated our products, striking the perfect balance between aesthetic appeal and functionality. His efforts not only improved user engagement but also ensured our offerings stood out in a competitive market. His ability to merge methodical design principles with cutting-edge ideas, along with his knack for seamless collaboration with our multidisciplinary teams, underscored his indispensable role in our success. Kristi's contribution was pivotal, marking him as a standout talent in the realm of product design.

Head of Design, Ritech Solutions AG
I've known Kristi since 2019, as a highly engaged and dedicated member of the Junior Achievement of Albania Students' Company PAZO, winner of the Best Students' Company Award of the JAA National Competition and outstanding results in the JA European Competition 2019 in Lille, France. A successful alumnus of JAA programs including Students' Company, JuniorUp (JAA's startup incubation program), and Debating Economics, he contributed to JAA's flagship and new programs developed over those years. A resilient and talented young professional, curious and daring, Kristi established during unimaginable times under total 2020 lockdown his podcast LIVEME, pioneering this scene and offering a communication medium for young professionals and unconventional role models for young followers in ICT, IT, fintech, education, digital marketing, and more. A valuable young professional with distinguished human qualities, Kristi gave back to JAA his expertise, time, commitment, and knowledge. He was a business mentor for JAA's students' companies, part of the National Team of Trainers for the Debating Economics program, certified from International Debate Education Association, and a coach and trainer of young entrepreneurs and debaters. His capacities in UX and visual arts were offered to JAA for improving organizational digital marketing and networking. Kristi's personal and professional attributes, his dedication, open-mindedness, and care for those around him, were qualities that as CEO I saw in him, showing consolidated professional skills through the years while remaining humble and respectful. For these and other qualities he demonstrated during those years of being a JAA beneficiary, collaborator, and contributor, I strongly recommend Kristi as a valuable team member or collaborator of any team he decides to join.

CEO, Junior Achievement of Albania