Loading
I am a product designer based in London with more than 5 years of experience in user research, UX/UI, and design systems. I design, build, and ship working software instead of just handing off static screens. I integrate AI directly into my technical workflow to help turn rough concepts into simple, functional solutions that solve real business problems.
My perspective is built on diverse experiences across fintech, adtech, and ecommerce, shaped by an entrepreneurial mindset. I look at every project through the lens of user needs, business goals, and technical reality so we build the right thing. Ultimately, my goal is to help teams move faster, cut out the guesswork, and launch great, impactful products that work in the real world.