B2B Manufacturing Platform

An industrial manufacturer needed to modernize their platform for 70% mobile traffic and European market expansion.

I redesigned the entire platform: mobile-first components, hierarchical catalog structure, bilingual localization, and automated CI/CD deployments.

The Problem

With 70% of traffic from mobile devices and expansion plans into European markets, the legacy platform wasn't designed for modern user behavior or international growth.

The Solution

Redesigned the entire platform mobile-first with component-based architecture, structured product hierarchy, performance optimization, and bilingual localization.

Key Decisions

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Mobile-First Component System

Redesigned every component mobile-first: collapsible navigation, touch-friendly product cards, optimized images. Added dark mode for factory floor browsing under bright industrial lighting.

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Hierarchical Product Catalog

Reorganized hundreds of products into a 3-level hierarchy: category → subcategory → product. Each product page shows technical specs, applications, and related products.

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Smart Navigation & Search

Two-tier system: dropdown menus for category browsing, full-catalog search for direct lookup. Search covers product names, technical specs, and alternative terminology.

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Advanced Search Functionality

Search system indexes product names, categories, technical specs, and descriptions. Results prioritize exact matches while surfacing related products as alternatives.

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Bilingual Localization System

Full Turkish and English localization with seamless language switching. All content translates dynamically with URL structure (/en/ or /tr/) for SEO.

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Analytics & Conversion Tracking

Google Analytics 4 with custom event tracking for product views, searches, navigation, and inquiries. Conversion funnels track journey from landing to inquiry.