Clarity and empathy decide your product's existence
Confusion is a common issue in UX design.
When we try to explain everything in one place and visually convey every message we want to communicate, we create unnecessary clutter, causing unnecessary confusion for users.
The Prevalence of Confusion
Confusion occurs more often than clarity in design.
Being clear and understandable is becoming increasingly difficult these days.
Common Causes of Confusion:
- Having a murky purpose for a product
- Designing based on personal tastes of stakeholders, marketers, designers, or developers
- Lack of empathy towards people's behaviors
- Inconsistency in written, spoken, and visual presentation
- Wrong visual element selection
- Wrong color selection
The Real Root Cause
When we talk about obvious and significant confusion, we have a misalignment between the goals of different groups within an organization.
The intersection of different messages with different visual presentations for different purposes makes the product unusable.
The Consequences:
- Insecurity increases
- Ambiguity increases
- Frustration increases
- People's goals are never achieved
- All reasons for the product's existence are eliminated
- The business collapses
A Problem Beyond Design
Design confusion is so harmful that the best designer in the world alone cannot fix it without the support of other groups within an organization.
The Ultimate Purpose
What is the main purpose of creating products, apart from making money?
To make people's lives better, simpler, and happier so that they are willing to pay.
None of these needs will be fulfilled until confusion exists in our effort to provide a viable solution.
Clarity isn't just a design principle. It's the foundation of trust between your product and your users.
