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B2B Manufacturing Platform

Redesigned industrial product catalog serving 70% mobile traffic. Built bilingual platform with advanced search, responsive components, and automated deployments for European market expansion.

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B2B Manufacturing Platform showcase

Overview

An industrial manufacturer needed to modernize their platform for 70% mobile traffic and European market expansion.

I redesigned the entire platform: mobile-first components, hierarchical catalog structure, bilingual localization, and automated CI/CD deployments.

B2B Manufacturing Platform overview showcase

The Problem

With 70% of traffic from mobile devices and expansion plans into European markets, the legacy platform wasn't designed for modern user behavior or international growth.

Mobile experience gap
Navigation and layout were designed for desktop, making mobile browsing difficult for the majority of users
Limited product discoverability
Hundreds of industrial products organized in flat categories without search capability
Desktop-centric design
Interface didn't adapt to tablets and phones, making technical specs hard to read on smaller screens
Performance bottlenecks
Large product images caused slow page loads, particularly on mobile connections
No user insights
Missing analytics prevented understanding of user behavior and optimization opportunities
Single language limitation
Turkish-only content blocked European market expansion and international customers

The Solution

Redesigned the entire platform mobile-first with component-based architecture, structured product hierarchy, performance optimization, and bilingual localization.

Key Decisions

Mobile-First Component System
Redesigned every component mobile-first: collapsible navigation, touch-friendly product cards, optimized images. Added dark mode for factory floor browsing under bright industrial lighting.
Mobile-First Component System
Hierarchical Product Catalog
Reorganized hundreds of products into a 3-level hierarchy: category → subcategory → product. Each product page shows technical specs, applications, and related products.
Hierarchical Product Catalog
Smart Navigation & Search
Two-tier system: dropdown menus for category browsing, full-catalog search for direct lookup. Search covers product names, technical specs, and alternative terminology.
Smart Navigation & Search
Advanced Search Functionality
Search system indexes product names, categories, technical specs, and descriptions. Results prioritize exact matches while surfacing related products as alternatives.
Advanced Search Functionality
Bilingual Localization System
Full Turkish and English localization with seamless language switching. All content translates dynamically with URL structure (/en/ or /tr/) for SEO.
Bilingual Localization System
Analytics & Conversion Tracking
Google Analytics 4 with custom event tracking for product views, searches, navigation, and inquiries. Conversion funnels track journey from landing to inquiry.
Analytics & Conversion Tracking

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