Hajde n'Shqipni Digital Album
Created a viral Instagram competition during COVID-19 that generated 1M+ impressions and united 600+ creators to showcase Albania through photography, video, and digital art.
Overview
During the COVID-19 pandemic, I started 'Hajde n'Shqipni' (Come to Albania), a virtual competition where anyone could submit photos, videos, and digital art showcasing Albania's landscapes and culture using the #hajdenshqipni hashtag. It was part creative outlet, part community building project during lockdown.
What started as a simple Instagram hashtag grew into two editions with over 600 participants and 1000+ submissions tagged with #hajdenshqipni. In the first edition alone, we generated approximately 1 million impressions on Instagram, reached over 300,000 accounts, and got 7,000+ shares. People from all over Albania (and the Albanian diaspora) shared their perspectives of home.
To celebrate the second edition, I curated the best works and designed a digital photo album. The collection became a visual love letter to Albania, showcasing the country through the eyes of its people during one of the most isolated moments in recent history.
